Our Initiatives

Seven ways to grow with Katyayani.

Beyond the products we make, we run programmes that put genuine agri-inputs, expert advice and real income in the hands of farmers, retailers, students, rural entrepreneurs and brands, in India and abroad.

2M+Farmers served
350+Products
7Active programmes
10Languages in the app

Compare all initiatives at a glance

InitiativeWho it is forWhat you needHow you earnApp
Katyayani Krishi DirectFarmerAny farmer with a phone or a computerNothing — just the app or the websiteYou save, not earn: manufacturer price and free expert adviceKrishi Direct app + websiteExplore →
Katyayani Krishi Sewa Kendra ProgramFranchiseEntrepreneurs opening a new agri storeA shop — owned, rented or being scoutedRetail sales in an exclusive territory—Explore →
Katyayani Partner ProgramRetailOwners of an existing agri-input storeA running shop and KYC documentsDealer margins and schemes, with credit supportKatyayani Partner AppExplore →
Krishi SahayakVISTAARAgri-graduates, progressive farmers, rural entrepreneursA smartphone and farmers who trust youFixed commission on orders through your referral codeVISTAARExplore →
Student ProgramKSEPB.Sc. Agriculture and Agri-Business studentsEnrolment or a degree, and your own townPerformance-based sales commission, plus a certificate—Explore →
Micro DealerFulfilmentRural youth, small entrepreneurs, progressive farmersA small space to hold stockCommission per fulfilled order, delivery cost reimbursed—Explore →
Katyayani Private LabelYour brandAgri-input brands, distributors and importers, in India and abroadA brand name and a first orderSales of your own brand, made and packed by KatyayaniKatyayani MitraExplore →
Katyayani Krishi DirectFarmer
Who it is for

Any farmer with a phone or a computer

What you need

Nothing — just the app or the website

How you earn

You save, not earn: manufacturer price and free expert advice

App

Krishi Direct app + website

Explore →
Katyayani Krishi Sewa Kendra ProgramFranchise
Who it is for

Entrepreneurs opening a new agri store

What you need

A shop — owned, rented or being scouted

How you earn

Retail sales in an exclusive territory

App

—

Explore →
Katyayani Partner ProgramRetail
Who it is for

Owners of an existing agri-input store

What you need

A running shop and KYC documents

How you earn

Dealer margins and schemes, with credit support

App

Katyayani Partner App

Explore →
Krishi SahayakVISTAAR
Who it is for

Agri-graduates, progressive farmers, rural entrepreneurs

What you need

A smartphone and farmers who trust you

How you earn

Fixed commission on orders through your referral code

App

VISTAAR

Explore →
Student ProgramKSEP
Who it is for

B.Sc. Agriculture and Agri-Business students

What you need

Enrolment or a degree, and your own town

How you earn

Performance-based sales commission, plus a certificate

App

—

Explore →
Micro DealerFulfilment
Who it is for

Rural youth, small entrepreneurs, progressive farmers

What you need

A small space to hold stock

How you earn

Commission per fulfilled order, delivery cost reimbursed

App

—

Explore →
Katyayani Private LabelYour brand
Who it is for

Agri-input brands, distributors and importers, in India and abroad

What you need

A brand name and a first order

How you earn

Sales of your own brand, made and packed by Katyayani

App

Katyayani Mitra

Explore →
For farmers

Our farmer-facing initiative

The app Katyayani built so a farmer can buy from the manufacturer directly, with no middle layer.

Katyayani Krishi Direct
New on this pageFor farmers

Katyayani Krishi Direct

Genuine crop inputs, straight from the manufacturer.

Katyayani's own app and website for farmers. Order lab-tested products at manufacturer price, book a free video call with an agronomist, and follow a stage-wise plan for your crop — all in your own language.

What the farmer gets

  • Genuine products, direct from our factory
  • Free agri video call with an expert
  • Crop calendar, stage by stage
  • Products picked for your crop and problem
  • Order tracking to the farm gate
  • Works in 9 Indian languages
  • Same account on the app and the website

How to start

  • Open the app or the website
  • Choose your crop
  • Spot the problem
  • Get advice and order
Learn moreGet it on Google PlayShop on the website
For business

Five ways to earn with Katyayani

From a full franchise store down to fulfilling orders out of a spare room — pick the level of commitment that fits you.

For entrepreneursFranchise

Katyayani Krishi Sewa Kendra Program

Build your own agri-business with end-to-end Katyayani support.

An exclusive franchise model for entrepreneurs ready to build a long-term agri-business, with end-to-end support, branding and opening stock.

What you get

  • Exclusive rights for your territory
  • Access to the full 350+ product range
  • Soil and water testing services
  • Complete store setup guidance
  • Marketing, branding and retail training
  • Technical support and logistics

How to join

  • Fill the application form
  • Our team calls you
  • Agree the territory
  • Set up your store
Learn more
For store ownersRetail

Katyayani Partner Program

Already own a store? Stock directly from the manufacturer.

Source premium agri-inputs straight from us and run the whole relationship on the Katyayani Partner App — digital ordering, real-time tracking, and credit unlocked through a simple KYC.

What you get

  • Direct from the manufacturer, no middle layer
  • Organic, biological and chemical range
  • Attractive margins and dealer schemes
  • Credit support after KYC
  • PAN-India delivery to your store
  • Marketing and promotional support
  • Order, track and manage stock in the Partner App

How to join

  • Download the Katyayani Partner App
  • Sign up
  • Complete KYC
  • Unlock credit
  • Start ordering
Learn moreGet it on Google Play
For agri-graduates & rural leadersCommission

Katyayani Krishi Sahayak — VISTAAR

Earn while you empower. Build your own farmer network.

Become a Krishi Sahayak: guide the farmers around you on the right practice and the right product, and earn a fixed commission on every order placed through your referral code.

What you get

  • Fixed commission on every referred order
  • Mentorship from agriculture experts
  • Product training and crop advisory tools
  • Discount point rewards
  • Lead management for onboarding farmers
  • Real-time commission tracking

How to join

  • Apply to become a KKS
  • Download the VISTAAR app
  • Get your referral code
  • Start onboarding farmers
Learn moreGet it on Google Play
For studentsLearn & earn

Katyayani Student Entrepreneurship Program

For B.Sc. Agriculture and Agri-Business students — earn while you learn.

Take what you study into the field. Work with farmers and retailers in your own town, earn commission on your performance, and finish with a recognised certificate.

What you get

  • Sales commission based on your performance
  • Industry-led training and mentorship
  • Real fieldwork with farmers and retailers
  • Skill-building workshops
  • Crop advisory tools
  • A recognised certificate on completion

How to join

  • Apply online
  • Get a mentor and training
  • Work your own town
  • Earn and get certified
Learn more
For rural youth & farmersFulfilment

Katyayani Micro Dealer Program

Turn your home or small shop into a local fulfilment point.

We assign online orders to you and send the stock and packaging. You hand the products to farmers nearby, and earn commission on every order you fulfil.

What you get

  • Commission on every fulfilled order
  • Local delivery cost reimbursed
  • Ready stock and packaging supplied
  • Online orders assigned to you
  • Low startup risk, flexible hours
  • Faster delivery for farmers around you

How to join

  • Fill the form
  • Space and area verified
  • Receive stock
  • Fulfil orders and earn
Learn more
For brands

Launch your own brand

For companies that want Katyayani-made products sold under their own name.

For brands & importersYour brand

Katyayani Private Label Program

Your brand. Our formulations.

Pick products from our lab-tested range and we manufacture, pack and label them under your brand name — for buyers in India and around the world.

What you get

  • Products from our 350+ lab-tested range
  • Private label or custom formulation
  • Packaging in your brand identity
  • CoA, MSDS and TDS with every product
  • Batches tested in our NABL lab before release
  • A dedicated account manager
  • Help with brand name, logo, label and trademark
  • Reorder and track on Katyayani Mitra

How to join

  • Share your requirement
  • Pick products and approve samples
  • Approve your label and pack
  • Receive stock, reorder on Mitra
Learn moreGet it on Google Play