Katyayani Private Label Program

Build a brand,
not a factory.

We formulate, manufacture, test and pack under your label. You invest in market share, not plant capacity. For brand owners in India and worldwide.

01 · About Katyayani

Manufacturing you can put your name on.

Every batch is produced at our own facility in Raisen, Madhya Pradesh, and released only after clearing our NABL-accredited laboratory.

350+ lab-tested products, trusted by 20 Lakh+ farmers.

InsecticidesInsecticides
FungicidesFungicides
HerbicidesHerbicides
Fertilizers & nutritionFertilizers & nutrition
Plant growth regulatorsPlant growth regulators
Organic & biologicalOrganic & biological
Traps & repellentsTraps & repellents
Household pest controlHousehold pest control
AdjuvantsAdjuvants

Formulation types we make

Liquids

Liquids

SCSuspension concentrate
ECEmulsifiable concentrate
SLSoluble liquid
CSCapsule suspension
FSFlowable concentrate for seed treatment
ODOil dispersion
Powders

Powders

WPWettable powder
DPDust powder
SPSoluble powder
Granules

Granules

WG / WDGWater-dispersible granules
GRGranules
SGWater-soluble granules
02 · Accreditations & Memberships

Accredited, certified and industry-affiliated

PMFAI
Pesticides Manufacturers & Formulators Association of India
CHEMEXCIL
Basic Chemicals, Cosmetics & Dyes Export Promotion Council
NABL
Accredited laboratory
ISO 9001
Certified quality management
CIB&RC
Registered formulations
03 · Two routes to market

Two routes to market

Private label

Private label

Select market-proven formulations from our portfolio, packed under your brand.

Best for: the fastest time to market.
Custom formulation

Custom formulation

Brief us on the crop problem or target specification. Our R&D team develops a formulation for your brand.

Best for: a product competitors can't source off the shelf.
04 · Who it's for

Built for category owners

In India
Agri-input companies & startups

Agri-input companies & startups

Expand your portfolio without adding capex or plant capacity

Distributors & dealers

Distributors & dealers

Capture the brand margin on volumes you already move

FPOs & farmer cooperatives

FPOs & farmer cooperatives

Turn collective buying power into a member-owned brand

Online & D2C sellers

Online & D2C sellers

List faster with compliant, fully documented products

Home-garden brands

Home-garden brands

Enter the home-garden segment with retail-ready packs

International
Importers & distributors

Importers & distributors

Source factory-direct from India, under your own label

Institutional & government buyers

Institutional & government buyers

Audit-ready, documented supply for programmes and tenders

05 · What we handle

One partner, formulation to dispatch

Packaging in your brand identity

Packaging in your brand identity

Labels, leaflets, cartons, bottles, pouches and drums in your brand identity

Batch-level quality assurance

Batch-level quality assurance

Every batch tested in our NABL lab, batch-coded, with CoA, MSDS and TDS

Launch suites

Launch suites

Brand identity, trademark filing support and a marketing kit for every product you launch

A single point of accountability

A single point of accountability

One account manager from first conversation to every reorder

06 · Packaging

Every pack format, on-brand

Formats we pack in

  • Bottles
  • Pouches
  • Buckets & tubs
  • Bags
  • Drums
  • Cartons
  • Leaflets

Your brand on every surface

  • Label and leaflet in the format required for registration
  • Labels in English, Hindi and regional languages
  • Export labels to the destination country’s rules
  • Use your own artwork, or work with our team on the design
07 · Who does what

Clear roles. No surprises.

YouKatyayani
Approve your brand name, logo and artwork — we can help create themFormulation and manufacturing in our Raisen plant
Registration or licence to market under your brandTechnical data, CoA, MSDS and TDS for your registration file
Final approval of label and packBatch testing, filling, labelling and packing
Sales and distribution of your brandDispatch, then reorders and tracking on Katyayani Mitra
08 · Launch Suites

One team. Launch to shelf.

Your product, label, brand identity and marketing kit, built by the team that makes your product. No agency to brief, no printer to chase, no photographer to hire.

One team in place of six:
Brand designerLabel artwork studioTrademark consultantProduct photographerVideo crewContent writer
Every suite starts with: Label and pack design · Brand name and logo · Trademark filing support · English and Hindi artwork · Print-ready files

Foundation

For a dealer-counter launch

Offline
  • Product leaflet
  • Shop poster and banner
  • Shelf strip and dangler

Ascent

For a regional rollout

Everything in Foundation, plus

Print
  • Multi-product catalogue
  • Field manual and crop spray guide
  • Farmer-meeting kit
  • Demo-plot board and field-day kit
Video
  • How-to-use video
Most complete

Summit

For a multi-state brand, online and offline

Everything in Ascent, plus

Video
  • Pack-opening close-up video
  • Short reels for social and WhatsApp
  • Result videos, edited from your field-trial footage
Digital
  • Studio product photography
  • E-commerce listing kit
  • WhatsApp creatives
  • Launch social-post pack
Sales
  • Dealer training deck
  • Regional-language versions

Delivered with every product you launch.

09 · Digital Experience

Full supply visibility on Katyayani Mitra

Pricing, quotations, orders, payments and shipments, in one partner app.

Partner pricing with volume slabs, visible before you order
Request custom pack sizes and containers, track approval live
Turn your cart into a quotation PDF, then into an order
Track every shipment with courier details
Pay by wallet, UPI, cards or net banking
Grow from Bronze to Diamond partner tier
Raise and track support tickets in the app
Katyayani Mitra home screen
Katyayani Mitra catalogues
10 · How it works

First call, brand on the shelf.

A defined process, with committed timelines.

Set your launch — at your pace
30 days from artwork approval
14 days per reorder
1
Set your launch — at your pace

Book a consultation

Meet our onboarding team and share what you want to launch.

2

Choose products and samples

Pick from our range or brief a custom formulation. Review samples.

Your pace
3

Design your brand and suite

Label, pack, logo and launch material, built by our team.

Your pace
4
30 days from artwork approval

Approve your artwork

You sign off. Production starts.

Day 0
5

Manufacture and test

Made in our Raisen plant, every batch tested in our NABL lab.

6

Dispatch

Your brand leaves our plant.

Within 30 days
7
14 days per reorder

Reorder on Katyayani Mitra

Reorder in the app and track every shipment.

Within 14 days

Timelines are counted from artwork approval and do not include registration or licensing time.

Want to walk through this for your product?

Book a consultation
Countries we supply

Buying from outside India?

We supply importers and distributors worldwide. Browse the export catalogue on Katyayani Global, or send an enquiry below with your country.

Visit Katyayani Global
12 · FAQ

What brand owners ask us

Yours. Your brand name, logo and design go on the label, carton and container.
Yes. Every private label partnership comes with a Launch Suite: brand naming, logo, label and pack design, trademark filing support, and marketing material for each product you launch. Your account manager matches the suite to your launch plan.
They depend on the product, the pack and the quantity. Your dedicated account manager works them out with you and shares a written quote.
Yes. We develop custom formulations to your specification, subject to technical feasibility and registration requirements.
To sell crop protection products under your own brand in India you need a CIB&RC registration or the applicable licence; fertilisers follow FCO rules. We supply the technical data and documents for your file, and our team guides you through the process. Outside India, your country’s rules apply.
Yes. We sign a non-disclosure agreement before you share a formula or specification.
Yes. We print labels in English, Hindi and regional languages, and export labels to the destination country’s rules.
Yes. Choose your country in the form below, or browse the export catalogue on Katyayani Global.
13 · Book a consultation

Book a consultation

Choose a slot. Our onboarding team walks you through formulation, packaging, compliance and timelines.

Tell us about your brand

Email or phone — at least one

Schedule your call

All times in IST (India)

We usually reply within one business day, Mon–Sat, 10am–6pm.

Ready to launch your brand?

Let’s plan your first launch.